We are not lovin’ it!
In a world filled with catchy jingles like “I’m lovin’ it” and “Finger lickin’ good,” we’re constantly bombarded with slogans designed to tempt our taste buds and draw us towards that next satisfying, albeit often greasy, indulgence.
But let’s be real: not every fast food tagline hits the mark. In fact, some seem to have completely bypassed the creative brainstorming session, leaving us more bewildered than hungry. They make you scratch your head and wonder if the marketing team might have been on an extended coffee break during their conception.
So buckle up, because we’re about to venture into the slightly awkward world of fast food advertising, showcasing eight slogans that are more likely to spoil your appetite than ignite it.
Long John Silver’s: ‘We Speak Fish’ (2011)
How do you say “Write better slogans” in fish?
Arby’s: ‘Arby’s. Now That Your Tastes Have Grown Up!’ (2000)
Sure, because nothing says sophisticated palates like a roast beef sandwich.
Chick-Fil-A: ‘Eat Mor Chikin’ (1995)
This was actually a clever marketing ploy by Chick-fil-A, featuring a group of persuasive cows trying to convince humans to switch from beef to chicken. But taken out of context, it’s just a very dull horrendously misspelled statement.
McDonald’s: ‘It’s what I eat and what I do’ (2005)
The 2005 campaign was intended to promote a more balanced lifestyle with physical activity. Still, the slogan itself is a confusing contradiction of words— if what you eat is 860 calories packed Big Mac, then what you do is probably not a lot of physical activity.
Wendy’s: ‘Do What Tastes Right’ (2006)
A question to the copywriters who came up with this slogan. How? How can one do what tastes right? Again, context is very important here, as this 2006 Wendy’s campaign was meant to promote the idea of personalizing your meal to fit your taste preferences. However, when taken out of context, the slogan just sounds nonsensical.
Quiznos: ‘M’m, m’m, m’m, m’m… toasty’
A trained marketing team sat down one day and brainstormed a slogan for a sandwich chain. This was what they came up with.
Burger King: ‘Be your way’ (2014–2015)
If you didn’t know what Burger King is, this slogan might have you thinking it’s a life coaching service rather than a fast food joint.
Carl’s Jr: ‘If it doesn’t get all over the place, it doesn’t belong in your face’ (c. 1995)
“This motto caused quite a stir of negative comments back when it was released, with people saying “messy” isn’t the right way to sell food. In response to the backlash, Carl’s Jr. released a radio campaign suggesting that “If you don’t like commercials about big, drippy burgers, watch PBS.”
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