Suddenly, just about every marketing agency understands AI. Or at least that’s what the websites say. AEO, GEO, AI visibility and AI search strategy have found their way onto agency capabilities pages remarkably fast. The […]
This has become the most common conversation happening in marketing right now, and it’s worth slowing down and actually digging into why. I’ve been in this industry since 1998. I’ve watched the shift from print […]
Look, the internet isn’t that old. But I suppose in business time, it’s been around since the ice age. Even so, for most of this “internet era,” businesses had a pretty good idea of where […]
Digital marketing has never exactly suffered from a shortage of acronyms. We had SEO, PPC, CTR and CRM, and apparently everyone decided that wasn’t enough. AI search has now given us AEO, GEO, LLMO, AIO […]