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Is it ever smart to use buy now, pay later programs for holiday gifts?

Buy now, pay later (or BNPL) is a kind of installment payment plan. It can give consumers the option of making a big purchase today and spreading out payments over subsequent weeks or months, possibly interest-free. You may find these services offered under such names as Afterpay, Affirm, or Klarna.

Many of the country’s largest retailers — including Saks Fifth Avenue, Target, Walmart, and Amazon — offer buy now, pay later services. This kind of short-term financing can be helpful for shoppers hoping to buy an item over time, but there are pros and cons to purchasing this way.

Here, take a closer look at BNPL, its benefits and drawbacks, and whether it’s a good option for you.

What Is a Buy Now, Pay Later Plan?

Buy now, pay later is a way of purchasing an item in which you pay it off over time. It’s similar to layaway, but you get to take possession of the item right away rather than wait until it’s fully paid off.

For instance, if you are buying a new refrigerator with all the bells and whistles, using BNPL means you can get the fridge delivered ASAP and pay it off over time. With layaway, you’d have to wait until your series of payments were made and then, and only then, would you get the appliance.

A couple of other important points to note:

  • BNPL can come with fees and interest, depending upon the particular program you use. In this way, it may be similar to using a credit card and not paying the full balance off at the end of the month.
  • Most buy now, pay later services run a soft credit check (which won’t affect your score) or no credit check at all. Since they don’t require strong credit, these plans can be an appealing option for consumers with a poor credit rating or no credit history.
  • Buy now, pay later services make money by charging interest and fees on delinquent payments. These lenders also typically charge the merchants fees. Retailers are often okay with this because these financing programs allow customers to spend more at their store, either in person or online.

The Rise of BNPL Services

You may wonder how popular buy now, pay later services are? Currently, there are approximately 79 million Americans paying for merchandise this way, and research indicates that the percent of adults using this method has risen from 18% in summer of 2022 to 20% in summer 2023. The fact that one in five people in the US are paying by BNPL shows that this has become a popular option.

How Buy Now, Pay Later Works

If you are wondering how BNPL works, here’s an example. Say you want to buy a $300 Vitamix Blender, but you hesitate to fork over the entire purchase price upfront. When you click on one of these buy now, pay later apps or sign up at checkout, you can purchase and receive the item right away. You are usually able to break up the $300 into several (often four) equal, interest-free payments. Typically the first payment is due at checkout, and the remaining three are each due two weeks apart.

Process of BNPL

When opting for BNPL (a form of a short-term loan), you’ll likely be asked for some credentials, such as name, address, phone number, birthdate, and Social Security number. A soft credit check, which does not impact your credit check, is typically conducted to approve or reject your request to use these installment payments. If you get the green light, payments are typically deducted via your credit card, debit card, or bank account.

You will see this kind of BNPL option offered in various ways, whether you’re shopping for handmade jewelry on Etsy or booking a vacation.

BNPL and Fees

Short-term BNPL programs often don’t involve the consumer paying any interest or fees over, say, four payments. However, with longer-term BNPLs, interest may be charged, potentially at a high rate. In addition, if you don’t make payments on time, you can be hit with fees.

Common BNPL Providers

If you’re curious about buy now, pay later providers, here are some of the names you may see:

  • Addi
  • Affirm
  • Afterpay
  • Apple
  • Klarna
  • Laybuy
  • Limepay
  • Mastercard
  • PayPal
  • Revolut
  • Splitit
  • Sunbit

Advantages of Buy Now, Pay Later

Now that you know what is buy now, pay later purchasing, here’s a closer look at the pros of this kind of payment service.

Enhancing Purchasing Power

Buy now, pay later can allow you to buy something pricey without paying for it upfront. You get to take the item home and have the subsequent payments paid via credit card, debit card, or bank account. Unlike layaway plans, you don’t have to wait until the item is fully paid for before taking possession.

Saving Money

Some BNPL programs may offer consumers the opportunity to save on a major purchase. For instance, if you were to buy a new couch with BNPL and pay it off over four months, drawing funds directly from your bank account, you might fare better financially than if you bought it with your credit card and didn’t pay your balance in full. In this scenario, BNPL could help you avoid paying interest on your credit card.

By reading the fine print of a BNPL offer, you may be able to avoid interest and late fees, depending on which service you use.

Quick Approval

If you apply for BNPL, you typically don’t need to wait more than a few seconds to be approved. This can be considerably quicker than seeking a line of credit via other means.

Considerations Before Using BNPL

Now that you know about the upsides of BNPL services, dig into the potential drawbacks.

Potential for Overspending

This type of payment plan can be so appealing, it may entice people who are already struggling to pay their bills to splurge. It can be quick to apply and be approved, and consumers may overlook the possibility of being charged interest and fees (or even being put in for collection) if payments are late.

Paying Interest and Fees

If a BNPL plan is paid off as planned, the shopper may not incur any interest or fees. But if funds aren’t paid on time or a longer-term plan is chosen, an interest rate of up to 36% may be assessed. Late fees can run anywhere from one dollar to 25% of the purchase price. As you see, it can wind up being a very expensive proposition if you cannot stick to the original schedule of paying for your item.

BNPL and Your Credit Score

The other factor to consider is that BNPL may mean that you miss the opportunity to build your credit score. For instance, if you make on-time payments with a credit card, it can contribute to building your score. Those payments are reported to the credit bureaus, but many BNPL providers do not update the bureaus about funds they receive on-time.

Possible Loss of Rewards

You can earn credit card rewards and cash back if you use your plastic to pay for a purchase. When you pay via a BNPL service, you miss out on that opportunity.

Comparing BNPL With Other Payment Options

If you’re contemplating using BNPL on a major purchase, take a moment to compare options.

Credit Cards vs BNPL

As noted above, BNPL plans may be able to help you avoid credit card interest fees if you pay the amount due on time and don’t wind up adding it to the balance on your plastic.

However, these plans could encourage you to overspend and possibly add to your credit card debt. In addition, if you pay your BNPL bills on time, you may be missing out on the opportunity to build your credit score. You may also not receive the cash back or other rewards that could be coming your way when you use your credit card.

Personal Loans vs BNPL

If you are making a single big purchase and feel confident you can stick with the terms of paying off a buy now, pay later plan, that may be a fine option.

However, if you are, say, redoing a kitchen and need to replace every major appliance, you may not want to wade into that many BNPL payments. If you can’t wait to save the money from your salary either, you might want to look into a personal loan, which can offer a more affordable interest rate vs. credit cards, and help you pay for what you need.

Worth noting that you will likely have a hard credit check vs. a soft pull if you go the personal loan route.

Is BNPL Right for You?

To decide if a BNPL is right for you, consider the following:

  • Is a buy now, pay later offer encouraging you to buy something you really cannot afford right now?
  • Do you feel confident you can fulfill the schedule of BNPL payments, avoiding interest and fees?
  • Do you really want or need to take the item home now vs. later via layaway?
  • Is it a concern that you will probably miss out on the opportunity to build your credit by paying with a credit card?
  • Are you comfortable with using BNPL vs. a credit card and thereby not reaping any of the rewards you might get via using plastic?

The Takeaway

Buy now, pay later plans can allow people to make purchases that they might not be able to easily afford otherwise. If you purchase an item this way, you will be spreading your payments out over a number of weeks or even months. This can be an attractive option; most of the time, there will be no interest.

However, your installment payments won’t build your credit history, and if you miss payments, you’ll likely be stuck with fees and may damage your credit score.

Another way to afford a major purchase is to simply save up in advance by putting some money aside each month in your bank account until you have enough to pay in full.


This article originally appeared on 
SoFi.com and was syndicated by MediaFeed.org.


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Are Americans ready to have a holly, jolly consumer Christmas?

Are Americans ready to have a holly, jolly consumer Christmas?

As competition for consumers increases with an ever-expanding market, small businesses need to be smart and strategic about attracting customers and closing sales—particularly around the holidays. Data shows that up to 65% of small businesses’ annual revenue was generated during the holidays last year. With that much money on the line, holidays mean big business for small businesses. 

But when the busy season of the holidays nears, limited resources and high demand can stretch small businesses to the limit and leave them unsure where to put their time and money. A new Intuit QuickBooks-commissioned survey of 6,500 adults in the US reveals how small businesses can unwrap success this holiday season.

This year, small businesses can look forward to a 42%increase in consumer spending over the holiday season, increasing from $88 billion to an estimated $125 billion. This averages approximately $485 towards what each consumer may have earmarked to shop small this year. Despite economic volatility and a climate where inflation and interest rates continue to fluctuate, shopping small is holding strong with consumers.

What’s driving the increase in small business spending? Work bonuses and savings. More than a third of respondents (34%) expect a bonus this holiday season and of these, more than two-thirds (69%) say this will allow them to spend more money at small businesses. Further, 7 in 10 consumers (70%) shared that they began saving for their holiday gift shopping in September of this year or earlier.

QuickBooks

The spirit of gift-giving is alive and well this holiday season. More than 9 in 10 (94%) consumers plan to buy gifts this holiday season with most buying gifts for children (58%), a spouse (41%), or a parent (40%). On average, consumers will be shopping for gifts for 13 people this year. 

And while gifting experiences is a trend that comes and goes, small businesses need not feel that pressure this holiday season. As more time passes from the start of the pandemic, 2 in 5 (43%) consumers say they do not have a preference between presents and experiences and a majority (55%) prefer to gift presents over experiences.

Kerkez/istockphoto

The early kick-off to holiday shopping is still in effect this year. Nearly 1 in 5 (19%) consumers say they’re planning to start shopping before October. Small businesses don’t want to be unprepared for early shoppers and can stay ahead by making sure inventory is available before the busy season and well stocked in November. Two in 5 (41%) consumers say they plan to start shopping in November this year and almost half (48%) of consumers indicate they do most of their shopping in November. Among those planning to shop small this year, Small Business Saturday (November 25) is the most popular day (46%) with Black Friday (November 24) as a close second (43%).

QuickBooks

Bridging the gap between an online and in-person shopping experience could boost sales for small businesses this season—and remembering to advertise sales online. Now more than ever, consumers have a sea of options at their fingertips. And with the peak of the pandemic firmly in the rearview mirror, the appeal of in-person shopping is growing. Data shows that consumer interest in balancing the digital and in-person experience will have a surge this holiday season. Most consumers (43%) plan to shop equally online and in-person for the holidays this year (compared with only 28% who say they plan to shop primarily in-person and 29% who say they plan to shop primarily online). Behind this push? Three in 5 (61%) consumers say they find the best small business deals in-person. When it comes to customer service, consumers are clear: 73% say the option to buy online and pick up in store and home delivery options are more likely to get them to buy from small businesses.

Dragos Condrea/istockphoto

Respondents: 5,905 US adults, age 18+

QuickBooks

Small businesses selling in-person this season should be mindful of keeping crowds from becoming too overwhelming. While holiday cheer should be in the air, many consumers are drained by the shopping demands of the season. Excitement could be waning because a majority of consumers find holiday shopping to be a stressful experience. More than 1 in 2 (57%) consumers say shopping for the holidays is stressful and the biggest contributor to this stress iscrowded stores (67%). 

Consumers looking to avoid the stressors of holiday shopping are favoring small businesses. Nearly 3 in 5 (59%) consumers say shopping at small businesses is less stressful than shopping at big retailers. Among these consumers, almost half (49%) expect to spend more at small businesses this holiday season.

QuickBooks

A major factor in supporting crowd control is offering a seamless and fast checkout experience. As shown above, almost two-thirds (63%) of consumers say they’re more likely to buy from small businesses with a physical store if they offer contactless or mobile payments. Digitizing the checkout experience as much as possible and integrating payment solutions that allow consumers to pay the way they want with online invoicing, mobile payment apps, and in-person card readers is good for business.

Adam Yee/istockphoto

Bring in Buy Now, Pay Later for a boost

Small online retailers, particularly those with younger customers, should offer Buy Now, Pay Later (BNPL) for a boost in sales. Providing flexibility and the appeal of no interest rates for shorter terms, BNPL has the potential to attract new customers and retain loyal ones. Three in 5 (60%) consumers plan to use BNPL for holiday shopping this year. Demand for BNPL is higher among younger consumers with 70% aged 18-24 planning to use it for the holidays.

Discounts can make a sale

Small businesses hoping for a successful holiday season can offer discounts and sales as a strategic moveFor small businesses with a store, remember to offer discounts both in-store and online. Consumers are doing their research with holiday deals and shipping options top of mind. Almost all (94%) consumers say they compare prices between small businesses and big retailers during the holiday season. Among those who compare prices, 50% say they do so always or often. But most importantly, 51% of consumers say finding a better deal at a bigger retailer or better shipping options (44%) would make them not buy from a small business. Small businesses can leverage an updated website, email marketing, and social media to advertise too-good-to-pass-up deals during this busy season.

Venture into video

Product-based small businesses that sell directly from a website can capitalize on the rise of video. Video has become increasingly important. With small businesses hoping to find new customers and keep current customers coming back, video is an important tool. Search engines, particularly Google, and social media love videos—and so do consumers. Seven in 10 (71%) consumers say they’re more likely to buy a product from a small business’s website during the holiday season if there’s a video showcasing it.

sturti/istockphoto

With a long list of social media apps, it can be hard for small businesses to know where to focus their energies. And while TikTok’s popularity is solidly in place among Gen Z, Facebook is still a major player overall. One third (36%) of consumers say they look to Facebook for gift inspiration, making it top the list of social media platforms for holiday inspiration. This holds true for millennial consumers aged 25-44 as well with almost half (49%) saying they turn to Facebook for gift inspiration. 

When it comes to sales, consumers planning to buy from social media rank Facebook (62%) as the top app they’re most likely to purchase from. Instagram (55%) is a close second.

Partner with influencers for more sway with younger customers 

The power of the influencer is redefining marketing. For small businesses with a larger base of young customers, partnering with influencers to promote their products and services during the holiday season can have a large return on investment. While 1 in 3 (33%) consumers agree that they’re more likely to buy from a small business if an influencer promotes their products, services, or experiences, among Gen Z consumers aged 18-24, this jumps to 43%. For consumers persuaded by the pull of influencers, 57% said they trust influencers with up to 1 million followers the most.

QuickBooks

Just as data showed last holiday season, customers are eager to support local small businesses this holiday season. For small businesses, leaning into their location and building a community of loyal shoppers could be the key to holiday success. Three in 5 (62%) consumers say they’re more likely to buy from a small business if it’s local. And 2 in 3(68%) consumers say already being part of a small business’s rewards or loyalty program is more likely to make them shop there this holiday season. Donating small business proceeds to charity (38%) is the second biggest pull among consumers.

This article originally appeared on the QuickBooks Resource Center and was syndicated by MediaFeed.org.

QuickBooks

Nuttawan Jayawan/istockphoto

Featured Image Credit: CentralITAlliance/ istockphoto.

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