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My latest business venture just made 5-figures in only 90 days. My brother and I, who has also written on the blog, run a traditional business in the marketing and apparel industry.
If you’ve read my interview with Niche Pursuits, you know I have a background in sales in this particular industry from many years back.
After going through a major setback with my digital media asset, I was provided with an opportunity to start fresh in an industry that I had not been a part of since the end of 2020.
And I took full advantage of it, combining my latest skillsets with the knowledge I gained of the industry from past years.
We established our company mid-January.
By March, we had generated $10.6K in sales that month alone and over $18K during the 1st quarter of 2026.
In April, we broke record, generating $15.2K in sales. And as of May 12, we’re up $10K in sales for the month already.
There’s a system that’s working, and I’m going to share sales strategies you can use no matter what industry you’re in to help increase your sales.
Let’s get started!
Sales Isn’t Enough, Understand Operations
One of the biggest advantages you can have in sales no matter your industry, is to understand the service or product you’re selling 100%.
You cannot sell it without understanding how it works, why it works, and why your prospects need it.
One of the most important reasons why I was able to scale our company’s sales so quickly was because I started in operations before getting into sales first.
I understood the labor side of things, and the operations from start to finish. Your knowledge in operations is leverage because you can actually package this and sell it.
If you can see what makes your company different, more valuable than others, you can pitch these qualities to prospects and catch their attention.
This is how you turn a prospect into a hot lead.
Branding Will Launch Your Sales
Branding is the language your company speaks, that your target customer, audience, or dream clientele can understand clearly.
Everyone has heard of branding, or a brand, but not many actually know how to create a brand or how to sell the image of one.
When you understand fully the needs of your customers, you can build a powerful brand that is not only attractive to them, but also caters to their most basic needs.
Create an image, a brand perception, built on trust and reliability, that empowers your ideal customers to choose you specifically.
Cold-calling or cold-emailing a prospect means nothing if your email signature has no recognizable branding or if the way you speak carries no memorable weight.
- If your website is not molded to fit their specific needs in a way that’s attractive, encouraging, undeniable, and helpful, they will click away as soon as they see the ‘first impression’ you neglected online.
- If your voice and energy cannot transmit and influence excitement in the prospect or a positive change in their mood from the moment they pick up the phone, you cannot attain the results you are looking for.
Branding sells itself when you can create brand perception.
What you’re selling comes second, how you sell the ‘brand perception’ comes first.
Remember, you’re in control of creating and molding the identify of how you want your company to be perceived.
Pro tip: Use your wins as leverage to sell brand perception when doing outreach. Increase how attractive your business and skills/service/product(s) are perceived.
Be Fast, and Stay Organized
Don’t waste any time. And always stay organized.
When you’re doing outreach, never waste your time during the day. Every second counts, you’re in no position to kill time or to ‘keep yourself busy’; or as I like to call it, to procrastinate.
You need to close an account.
Whether you’re cold-emailing or cold-calling, that’s your only task until you start building a solid ‘hot leads’ list.
Keep everything organized — separate your contacts from your hot leads and your ‘closed accounts’.
Keep notes of conversations, developments, dates, follow-ups, and also schedule time for online meetings, phone call outreach, or in-person greets.
Stop Playing It Small
Most people play it small, they don’t go after the big fish because they think, “Who am I to them? They will likely go with someone else, someone with more experience, someone a lot better.”
This is self-sabotage my friend.
This isn’t going to take you anywhere. Stop playing it small.
One of the biggest reasons why our new business blew up so quickly is because we weren’t afraid of going after the big fish from the get-go.
I knew that as long as our branding was tight, our communication was crystal clear, and the brand perception guided them to make a decision, we could get any company we set our mind to, no matter how long it took.
See, once we locked this in, it wasn’t a matter of if, but rather a matter of when.
Playing it small is a complete waste of time. There is no leverage is playing it small. And you need leverage, AKA the big fish, if you want to increase your sales fast.
Never Coast
In March, when our company hit $10.6k in sales, one great-size company put us there.
Smaller sales helped complete those 5-figures, but one company accounted for 80% of those sales.
Think we coasted from there? Wrong.
See, coasting is really dangerous.
In April, that same company only brought us $3.1K in sales. Had we gotten comfortable, we would have never hit that $15.2K.
How did we do it? By feeding the sales pipeline daily, even as we were growing; never coasting.
Words of Wisdom
You don’t need motivation to succeed; you just need the will to fight for what you want out of life.
What you will need along your journey is perseverance, especially when you’re just beginning.
If you’ve been in the game for a while and aren’t seeing much success, you need to be very honest with yourself and take accountability for all you’ve been neglecting.
If you’ve been neglecting learning, working long hours without pay, stepping outside your comfort zone, sharpening your skills, or taking massive action, you can still change this today.
The journey never gets easy; you just get better at navigating the waters. So, start getting better.
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This article originally appeared on FrankNez.com and was syndicated by MediaFeed.co.
