Companies work hard to define their brands, but customers and the broader market have always had a say. AI is making the gap between brand positioning and brand consensus much easier to see. I’ve worked […]
See what to expect by Day 30, 60 and 90, from a clear baseline to measurable AI visibility progress. Ninety days is a reasonable point to ask whether a marketing engagement is working. It’s enough […]
Is AEO worth paying for, or can you do it yourself? Learn what businesses can handle internally, when an AEO agency adds value and what not to pay for. Once businesses understand what Answer Engine […]
Before signing an AEO contract, ask these questions about AI visibility, measurement, guarantees, content, SEO, citations and what the agency will actually do. Answer Engine Optimization went from something very few businesses were talking about […]
There’s a particularly strange moment happening to business owners right now. You ask ChatGPT about your own company and discover that apparently it knows something about your business that you don’t. Maybe it lists an […]
There’s a particularly strange moment happening to business owners right now. You ask ChatGPT about your own company and discover that apparently it knows something about your business that you don’t. Maybe it lists an […]
One of the more frustrating things about AI search is how quickly it can make a business owner question everything they thought they understood about Google. A company can rank well organically, have a strong […]
One of the more frustrating things about AI search is how quickly it can make a business owner question everything they thought they understood about Google. A company can rank well organically, have a strong […]
For years, businesses wanted one thing from Google: that number one spot. It wasn’t very complicated. Someone searched for something, Google gave them a list of websites, and the businesses sitting at the top usually […]
Search traffic used to leave a pretty easy trail to follow. Someone searched Google, clicked a result, landed on your website and showed up in analytics as an organic visitor. Search, click, visit, conversion. Rinse, […]