There’s a particularly strange moment happening to business owners right now. You ask ChatGPT about your own company and discover that apparently it knows something about your business that you don’t. Maybe it lists an […]
One of the more frustrating things about AI search is how quickly it can make a business owner question everything they thought they understood about Google. A company can rank well organically, have a strong […]
One of the more frustrating things about AI search is how quickly it can make a business owner question everything they thought they understood about Google. A company can rank well organically, have a strong […]
For years, businesses wanted one thing from Google: that number one spot. It wasn’t very complicated. Someone searched for something, Google gave them a list of websites, and the businesses sitting at the top usually […]
Search traffic used to leave a pretty easy trail to follow. Someone searched Google, clicked a result, landed on your website and showed up in analytics as an organic visitor. Search, click, visit, conversion. Rinse, […]