What’s the best payment method for small businesses? Some say cash is king, while others swear by credit cards. But in light of the coronavirus, small business owners may have had to forgo their preferred payment method and switch to online payments.
But ultimately, the best small business payment method will depend on a variety of factors. As you think about the best method, consider the size of your transactions, who’s handling the money, and your accounting system.
Types of small business payment methods
The first thing you’ll need to decide is which types of payment your business can accept. Generally speaking, there are five payment options to choose from:
- Cash payments
- Check payments
- Credit card payments
- Online payments
- Mobile payments
Cash payments
Consumers make cash payments with bills and coins. Typically, you manage cash payments from a point-of-sale system. Until recent years, cash had been a primary form of payment, but digital payment options have steadily increased in popularity.
The benefits of accepting cash payments include receiving payment immediately rather than waiting for a transaction to clear. Cash payments also cut down on overhead costs because there are no fees associated with accepting cash from customers. For small businesses with slim profit margins, credit card fees can be costly.
Running a cash-only business may help some small businesses improve bottom lines and simplify responsibilities. But it’s important to note that this type of payment comes with drawbacks. With a cash-only business, you may run a higher risk of theft and mismanaged money. There’s also a chance you could also lose business by inconveniencing customers who only have a card.
Regardless of your industry, if cash is your preferred payment method, you can avoid an audit with diligent accounting.
Check payments
Checks are documents that authorize banks to transfer funds from your customer’s bank account to your business bank account. Checks document the payment amount and date and the payer’s account number and signature to authorize payment to the recipient.
Paper checks piqued in the 20th century. But they have lost some of their popularity with the widespread adoption of electronic payment systems. eChecks, electronic alternatives to paper checks, are now commonly used to make online payments.
But checks aren’t entirely outdated. They’re common among small business owners who own rental properties and lawn service companies, for example. All you need is a business bank account to start accepting check payments. But the SBA suggests creating a policy for your protection.
Standard practice is to accept check payments written in the exact amount and issued by major banks in your state. A third-party company can help verify the legitimacy of each check. But if a check bounces, you could wind up in small claims court or using a collection agency to recover your losses. Both results can be expensive and don’t guarantee repayment.
eChecks have become increasingly popular, along with ACH transfers from one financial institution to another.
Card payments
Whether it’s a debit or credit card, plastic has become the primary way consumers pay for purchases today. Paying with cards is convenient and can facilitate a smoother checkout process. Plus, it allows people to finance large transactions, so most customers expect businesses to accept at least one type of card.
This type of payment benefits small business owners, too. Card payments broaden your customer base and legitimize your company. And in most cases, card payments deposit into your bank account quickly, so they can help improve your cash flow. But this type of payment method comes at a cost for small business owners.
The Durbin Amendment caps debit card transaction fees to help make processing debit card payments more affordable to sellers and consumers. The Durbin Amendment set the fee cap for debit transactions at 0.05% of the purchase amount, plus 22¢. However, the amendment doesn’t impact credit card transaction fees, which can cost sellers significantly more.
Credit card transaction fees, flat fees, and incidental fees can significantly impact your bottom line unless you pass the expense to consumers. Each company sets its rate, with Visa and Mastercard leading the way, followed by American Express and Discover. You’ll need to cover the costs of the physical equipment and pay for merchant services and PCI compliance charges. And you might face monthly minimums.
Consumers have the right to dispute credit card charges if they’re unhappy with your product. Chargebacks can debit your account without warning, and when margins are tight, they can send your small business into the red. Some banks hold merchants responsible for credit card fraud, which adds another expensive liability, especially if your reputation is tarnished as a result.
Despite the drawbacks, credit card payments have some benefits compared to alternative payment methods, particularly security, hygiene, and customer preferences.
Online payments
Online payments transfer electronically. They use a payment gateway to facilitate and authorize several types of payments, including eChecks, credit cards, and direct debit payments.
Online payments aren’t restricted to online businesses. Online purchases can occur in brick-and-mortar stores using digital wallets, or apps that store credit and debit card information on a mobile device.
Online payments seem to be the way of the future in terms of cost and convenience. They offer a cheaper and faster way to get paid, and they give consumers options when they check out.
Cash and credit card sales require you to tally up the total price, including taxes. But the best online payment methods do this automatically, saving you time and reducing the risk of error. You’ll need to pay fees to accept payments online. But these fees are generally more affordable than those charged by credit card companies.
E-commerce online payment services often utilize a virtual shopping cart to calculate the total with shipping costs. That’s in addition to collecting the customer’s shipping and payment information. Several providers offer free shopping cart services to small businesses. You must have this type of payment to sell products or services online. But the ease and affordability have made them more popular among brick-and-mortar retailers, too. Digital wallets, as well as smart debit and credit cards, can enable contactless payments, which use near-field communications with card reader equipment to facilitate in-person payments.
Digital wallets, like Apple Pay or Google Pay, are going mainstream, especially among younger consumers. The change indicates a tipping point for online payments wherein the advent of digital wallets is around the corner.
Mobile payments
Mobile payments use mobile devices, such as smartphones or tablets. Mobile payments can encompass a range of payment options, including:
- Payments made through digital wallet apps and near-field communication technology
- Money transfer apps
- Payments using a mobile card reader to swipe debit or credit cards
Mobile payments facilitate mobile transactions using a method of payment, like cards or electronic money transfers.
The best online payment methods for small businesses
Online payments are an emerging technology that can help you gain more customers, cut expensive costs, and simplify accounting processes. But it’s smart to compare the best online payment methods for small businesses to find the right solution for your needs.
A few major players dominate the credit card processing industry. But many providers can help your company process payments online, and they’re all structured differently.
There are five features you’ll want to look out for when comparing the best online payment providers.
- Price: How is the pricing set up? Which transactions are assessed a fee, and at what rate?
- Features: What unique offering does the provider bring to the table?
- Flexibility: Can customers choose whether to pay by credit, debit, or bank transfer?
- Functionality: How does the payment processing software integrate with your business?
- Security: Does the provider offer fraud protection? Are payments secure?
Let’s compare several online payment processors for small businesses. You can see how some of the most popular choices stack up against each other and who they’re best for.
PayPal
PayPal is one of the biggest names in online payments, with over 346 million customers. Its big reputation has earned businesses’ and consumers’ trust for security and risk management.
Who is it for?
PayPal has a range of features for businesses looking for standard payment processing. PayPal offers ways to accept payments both online and in-person. You’ll need to check with your shopping cart provider or e-commerce platform to confirm whether PayPal checkout is compatible with your site.
What types of payments does it accept?
PayPal users can pay using their PayPal account balance, PayPal CREDIT, a debit or credit card, or a bank account.
What does it cost?
If you’re selling goods or services through an online transaction in the U.S., you’ll pay a merchant fee of 2.99% of the transaction amount and a 49¢ fixed fee. Micropayments under $10 are subject to a fee of 5% of the transaction amount, plus a fixed fee based on the currency.
Depending on the size of your transactions, this payment method could be expensive for your small business.
Venmo
Venmo is known for processing peer-to-peer (P2P) payments, but the app also has a business side. Their social commerce platform can help build brand awareness because users can see, like, and comment on each other’s purchases.
Who is it for?
Venmo can be a good choice for street vendors who need a way to accept cashless payments. Users can quickly scan a QR code linked to your business account and send money to complete a sale. These payments come with instant confirmation of funds. You can also integrate Venmo as a checkout option on your app or website.
What types of payments does it accept?
To pay with Venmo, users must link their bank accounts or debit cards. Credit cards are subject to an additional charge. This payment method could deter customers who want to pay off purchases over time. Users can make payments using their Venmo balance, bank account, debit cards, and credit cards.
What does it cost?
For business transactions made through a Venmo business profile, you’ll pay a merchant fee of 1.9% + a fixed 10¢ fee. There are no setup fees or monthly subscription costs. However, there is a fee for electronic withdrawals using the Instant Transfer feature. If you want immediate access to your money, you will pay a fee of 1% (minimum 25¢, maximum $10).
This article originally appeared on the Quickbooks Resource Center and was syndicated by MediaFeed.org.
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