Cargando clima de New York...

Music videos from the ’80s that were way ahead of their time (and a few that haven’t aged well)

Music videos from the ’80s that were way ahead of their time (and a few that haven’t aged well)

MTV launched on August 1, 1981, with “Video Killed the Radio Star,” which is either the most self-aware opening statement in television history or a remarkable coincidence. What followed was a decade of formal experimentation in a medium with no rules. Some of what emerged was genuinely visionary. Some of it was genuinely not.

Image Credit: DepositPhotos.com.

Michael Jackson — “Billie Jean” (1983): Ahead of its time

Rolling Stone describes “Billie Jean” as the video that shocked the world and demonstrated how far the art form could go. The light-up sidewalk, the haunted fragility before the dance, the choreography that made the impossible look easy; a template directors spent the next twenty years trying to replicate. MTV initially hesitated. Then rushed it to air. The correct decision, made belatedly.

Image credit: Raph_PH / Wikimedia Commons

Peter Gabriel — “Sledgehammer” (1986): Ahead of its time

Stop-motion, claymation, pixilation, steam trains running across a man’s face, two supermarket chickens dancing. The animation team went on to create Wallace and Gromit. Rolling Stone ranks it among the greatest videos ever made. Gabriel told the magazine he wasn’t sure the song would have been a hit without it. The video remains contemporary in a way most 1986 anything does not.

Image credit: Jamesbond raul / Wikimedia Commons

A-ha — “Take On Me” (1985): Ahead of its time

Pencil-sketch animation and live action combined in a way nobody had thought to combine before. It saved a single that had already failed twice. Nobody who has seen it has forgotten it, which is the only metric that matters.

Image Credit: jonlo168 / Wikimedia Commons.

Madonna — “Like a Prayer” (1989): Ahead of its time

Pepsi pulled a $5 million sponsorship. The Vatican condemned it. Rolling Stone placed it among the most important visual statements of the decade. It has not aged. It has become more resonant, not less.

Image Credit: Amazon.com.

Michael Jackson — “Thriller” (1983): Still the benchmark

Fourteen minutes. Rick Baker’s creature design. John Landis directing. The choreography reproduced on every continent. Rolling Stone notes that after Thriller, budgets and ambitions changed permanently. It didn’t just raise the bar. It built a different kind of bar.

Image Credit: Wikipedia.

ZZ Top — “Legs” (1984): Hasn’t aged well

A beautiful woman, a car, ZZ Top’s beards, and some light objectification. Rolling Stone’s retrospective notes the more hair in the band, the more women were objectified in the videos. It’s a period document now. A fair place for it.

Image credit: Lynn Goldsmith / Wikimedia Common

The Cars — “You Might Think” (1984): Hasn’t aged well

It won Video of the Year at the first-ever MTV VMAs. Ric Ocasek pursues a woman through her daily life;  her lipstick, her bathtub, taking the form of a fly. Rolling Stone acknowledges it comes off as creepy today, which undersells the case. What was coded as romantic persistence now reads unambiguously as something else.

Image credit: Wikimedia Commons

Pat Benatar — “Love Is a Battlefield” (1983): Ahead of its time

Women in a line, facing down a predatory authority figure, dancing as defiance. Rolling Stone places it in the tradition of empowered 1980s female artists who refused the decorative role. It holds up completely.

Image Credit: Raph_PH/ Wikimedia Commons

Cyndi Lauper — “Girls Just Want to Have Fun” (1983): Ahead of its time

A video about women’s freedom made before that was standard subject matter, directed with a feminine anarchic energy not remotely produced by the male gaze. Rolling Stone documents Lauper’s visual identity as defining a specific 1980s aesthetic. The content has outlasted the aesthetic. The video is still arguing for something.

Image credit: DWPhotos / iStock

The bottom line

The videos that have aged best are the ones that make arguments rather than images. The ones that haven’t aged are the ones making images at the expense of someone else’s dignity. That’s not a 1980s lesson. It’s a general one.

Ask us! What questions do you have about content, strategy, pop culture, lifestyle, wellness, history or more? We may use your question in an upcoming article! 

Ask us a question

Related:

Like MediaFeed’s content? Be sure to follow us

This article was syndicated by MediaFeed.co.

Previous Article

Purpose-driven yard zones to maximize every square foot

Next Article

Finding purpose after retirement: Is it as hard as you think?

You might be interested in …

12 of the coolest cars from 1976

Coolest cars from 1976 The year 1976 was great for people who love cars. It was the heyday of the muscle car, and the concept of the “supercar” – basically a high-performance luxury sports car […]