We all have our go-to brands. Tide or All? Apple or Samsung? Burger King or McDonald’s? But with the 2024 presidential election campaigns well underway, do you know how “bipartisan” your favorite brands actually are?
In a recent report, YouGov found that 10% of liberals and the same percentage of conservatives considered 982 of 2,200 brands “for purchase.” And of those 982, only 284, or 29%, were considered equal, or bipartisan.
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Methodology
To find the top 10 most bipartisan brands, YouGov narrowed the brands down by which had the closest split between liberals and conservatives.
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YouGov BrandIndex & Profiles: August 2023-2024. 2,203 brands measured. Sample of each ideology per brand ranges from 136 to 11,599.
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2,186 brands exceed a sample of 1,000 per ideology. Threshold of 10% minimum of either ideology considering.
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Consideration: % of population who would consider brand next time they are in-market. Must be tracked 183 days to rank.
You can find more info about the study’s methodology here.
Image Credit: DepositPhotos.com.
1 American Eagle
- Brand Sector: Fashion
- US liberals considering: 15.7%
- US conservatives considering: 15.7%
Image Credit: SweetBabeeJay / iStock.
2 KFC
- Brand Sector: Fast food & QSRs
- US liberals considering: 25.9%
- US conservatives considering: 25.9%
Image Credit: DepositPhotos.com.
3 La Quinta by Wyndham
- Brand Sector: Accommodations
- US liberals considering: 20.7%
- US conservatives considering: 20.7%
Image Credit: wyndhamhotels.com.
4 MLB
- Brand Sector: Sports
- US liberals considering: 20.9%
- US conservatives considering: 20.8%
Image Credit: WoodysPhotos.
5 Enterprise
- Brand Sector: Travel
- US liberals considering: 20.6%
- US conservatives considering: 20.6%
Image Credit: Brett_Hondow / istockphoto.
6 Best Western
- Brand Sector: Accommodations
- US liberals considering: 29.0%
- US conservatives considering: 29.1%
Image Credit: balipadma / istockphoto.
7 Neosporin
- Brand Sector: Hair & skincare
- US liberals considering: 31.4%
- US conservatives considering: 31.5%
Image Credit: Lebazele / iStock.
8 Pandora
- Brand Sector: Online brands
- US liberals considering: 19.9%
- US conservatives considering: 19.8%
Image Credit: wdstock / iStock.
9 Maybelline
- Brand Sector: Hair & skincare
- US liberals considering: 20.4%
- US conservatives considering: 20.3%
Image Credit: Maybelline.
10 Amazon
- Brand Sector: Online brands
- US liberals considering: 80.7%
- US conservatives considering: 80.5%
This article was produced and syndicated by MediaFeed.org.
Image Credit: DepositPhotos.com.
