Despite unparalleled success initially when founder Sophie Amaruso turned an eBay business into a $300 million company, the brand ended up filing bankruptcy in 2016. Their main problem sounds simple: Nasty Gal spent freely on advertising and marketing (as […]

I want to tell you a story, about three cupcake stores… Kara’s Kupcakes sold delicious cupcakes and was known for being the most affordable cupcake store in town. Amidst the perpetual line snaking out of […]