Unpopular opinion: I think people are overly concerned with word count when creating content.  You can produce a 10,000-word article. But if the content and quality suck, then the article doesn’t deserve to get ranked. […]

If 2023 brought seismic shifts in how marketers approach their work, what can we expect for 2024? While Search Generative Experience (SGE) is the most significant development search marketers are anticipating, there are still other […]