Whether it’s for language classes, an international vacation, dedication to a partner, or pure curiosity, we’ve all at least tried using the Duolingo app to learn another language. And when we inevitably gave up and stopped using […]
At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The family is in a dollhouse smeared […]
At the core of any brand is storytelling. For a brand like A24, which initially dealt only with film distribution, this storytelling is double-layered: What story does each film tell, and what story does their […]
In the rapidly changing world of media and entertainment, brands are constantly adapting and evolving to survive, often accelerated by cycles of mergers and acquisitions. As brands consolidate, spin-off verticals, or split apart, it’s inevitable that […]