For
entrepreneurs and startups with big business plans, taking the next step to
raise capital can require a serious leap of faith. How will the project be
funded? Who can help weed out the strong ideas from the weak ones? What will
potential customers think of the product itself? Crowdfunding sites are a
great way to answer all those questions and more, and there are more than 1,500
crowdfunding companies to choose from in the U.S. alone. Find out what
crowdfunding sites are, the four main types of crowdfunding, and some of the
top crowdfunding sites for business owners and entrepreneurs.
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What Are Crowdfunding Sites?
Crowdfunding
sites are websites that allow investors to select from hundreds of startups and
business ventures and invest as little as $10 on the growth of the one(s) they
choose. These platforms generate revenue by taking a percentage of the funds
raised through the site. The U.S. is the largest source of global
crowdfunding, with transaction values reaching $537 million in 2021 and some of
the top crowdsourcing sites on the internet.
What Are the Different Types of Crowdfunding?
There are
four main types of crowdfunding:
- Donation-Based Crowdfunding: People give money
to a person, company, or campaign without receiving anything in return.
For example, if someone needs an expensive piece of equipment for their
new startup, they might ask for donations to help them make that purchase. - Peer-to-Peer Lending or Debt-Based
Crowdfunding: Backers pledge money as a loan to help a company or campaign
get off the ground. The loan accrues interest and has to be repaid within
a set period of time. - Reward-Based Crowdfunding: Donors receive
something in return for their donations. That can range from a discounted
product or service to a branded perk like a t-shirt, coffee mug,
etc. - Equity-Based Crowdfunding: Startups or
small businesses give away equity or shares of their company in exchange
for investment funding from backers. Usually, the more the backers give,
the more shares they receive.
What Are the Benefits to Using Crowdfunding?
A few of
the advantages of using crowdfunding for a startup business include:
- Access to non-traditional funding. Entrepreneurs
and small business owners can qualify for funds outside the standard
sources and avoid the rigid requirements that accompany them. - A more efficient way to raise
funds. Especially with some of the more popular crowdfunding
platforms, it can be easy to tell your startup’s story, feature compelling
media and messaging, offer incentives and rewards and have a one-stop-shop
for potential backers to find you. - A built-in brain trust. Customers (and
backers) are only ever a click or two away. This gives you the chance to
call on them for feedback and ideas and field their questions, concerns,
and complaints. This continuous communication loop creates a built-in
brain trust. - Added marketing and media exposure. The
more popular the crowdfunding platform, the more eyes on your campaign,
the higher the potential for press coverage and building brand awareness.
This can be a great way to reach backers outside your existing
network.
What Are Sites for Crowdfunding?
Lantern
by SoFi took a look at some of today’s most popular sites for crowdfunding,
conducted thorough research on each, and evaluated them based on the varying
needs of many different business types. In the end, we whittled our list
down to these eight crowdfunding sites for businesses, all of which have the
most flexible funding options:
Kickstarter
Kickstarter is
a creativity-focused crowdfunding site based out of Brooklyn, NY. It’s arguably
the most popular crowdfunding site in existence. Kickstarter launched in
2009 and it has since helped people pledge $6.2 billion to the 210,099 projects
that have been successfully funded on the platform.
Kickstarter Pros
- Massive marketplace with many users
- High visibility, exposure, and familiarity as
a platform - Transparent, all-or-nothing funding
- Exclusive service providers
- Subscription-based model
Kickstarter
Cons
- A massive marketplace means massive
competition - You can’t keep your funds if you don’t reach
your crowdfunding goal - Subpar customer service
- More creative-minded than
business-minded - Rules and restrictions on how to launch a
product or project
Indiegogo
Indiegogo is
a San Francisco-based crowdfunding platform that was founded in 2007 with an
emphasis on PRE-mainstream funding. Indiegogo lets people solicit funds
for an idea, charity, or startup company, and backers can evaluate campaigns
and support entrepreneurs and their innovations from the earliest stages of
product development.
Indiegogo Pros
- Campaign creators can continue to raise
money after a successful fundraiser - The earliest backers get limited-time perks
and pricing - Two types of funding options: all-or-nothing
or keep-what-you-raise - Diverse range of categories you can create
campaigns for — from Tech & Innovation to Film, Theater, Comics,
Charity, Personal Causes and more
Indiegogo
Cons
- Less visibility than bigger-name sites like
Kickstarter - Campaigners must personally ship out perks and
rewards to backers who claim them - A 5% fee per standard crowdfunding campaign
plus payment processing fees of 3%+$0.20
Seedinvest
When it
comes to funding for startups, Seedinvest is an equity-based
crowdfunding platform that easily connects startups with investors
online. Headquartered in New York and founded in 2012, Seedinvest thoroughly
vets its startup applications and only puts forth the ones (less than 2% of all
applicants) that pass its self-proclaimed “comprehensive due-diligence
process.”
Pros of Seedinvest
- Minimum investments for backers as low as $500
- Accepts non-accredited investors
- Doesn’t involve any ongoing fees
- Its Auto-Invest feature helps investors easily
build a diversified portfolio
Cons of
Seedinvest
- Charges a 2% processing fee (up to $300 max)
per investment, although it’s returned if the company doesn’t reach its
fundraising goal - Investments are risky and highly
illiquid
Quirky
Quirky is another
NYC-based crowdfunding site, but with a bit of a twist. It’s more of a service
that connects a large community of inventors so they can collaborate, gather
feedback and facilitate the production and sale of their inventions. Quirky
then helps produce them and bring them to market. Even though it went
bankrupt in 2015, Quirky came back with brand-new financing and owners and it’s
moving forward fast.
Quirky Pros
- Free to use
- Entrepreneurs have the idea, Quirky creates
the product - Easy idea-submission form and process
- Great platform for inventors and “fixers” who
see everyday challenges and offer solutions
Quirky
Cons
- The process for inventors getting paid is
overly involved - If an inventor’s idea is rejected, there isn’t
always an opportunity to refine it - Quirky retains the rights to the inventor’s
intellectual property - It can alter royalty payment amounts “for any
reason”
Fundable
Fundable is a SaaS
crowdfunding platform with a focus on small business
funding. Headquartered in Powell, Ohio. Fundable generated over $80
million in funding commitments from investors, customers, and friends in its
first year alone. Fundable’s main claim to fame is offering hands-on
support to startups and small businesses as they navigate the fundraising
process.
Fundable Pros
- Created by startup founders who can relate on
a personal level - A hands-on approach from staff during every
step of the process - Offers both reward-based and equity-based
crowdfunding - Minimal fees for successful campaigns
- Campaigns are prescreened, which benefits
backers
Fundable
Cons
- Entrepreneurs don’t get funds if they don’t
reach their funding goal - Flat monthly fees can get costly for
unsuccessful campaigners - Campaigns are prescreened before they get
approval, which hurts pitching companies
CircleUp
CircleUp is an equity-based
crowdfunding platform based out of San Francisco, CA. It was created with
social enterprises and B Corporations in mind. CircleUp uses a
proprietary, data-centric technology called Helio to
predict breakout companies and shine a light on untapped potential, and it
caters mainly to early-stage consumer brands with physical retail products.
Think: SmartyPants
vitamins.
CircleUp Pros
- An emphasis on diversity, inclusion, and
holding people accountable - A quality marketplace with access to over 800
investors, 50% of which are institutions - A separate $125 million Growth Partners Fund,
which uses its Helio software to identify startups that deserve
investment
CircleUp
Cons
- Fee structure is vague, and it varies
- Investors must be accredited
- Only 7% of startups are approved to raise
money on its website - Campaigns have fundraising minimums and maximums
LendingClub
LendingClub
is a peer-to-peer lending-based loan crowdfunding site that’s headquartered in
San Francisco, CA. LendingClub borrowers
apply for loans within its network of lenders to back up to $40,000 in
investments. The company thinks accessing money should be seamless and offers
everything from personal loans to business loans, education loans, and
more.
LendingClub Pros
- The minimum credit score to apply for a loan
is 600 — a pro for subprime borrowers - No hard credit inquiry is required to check
loan rates on the site, which means less credit score damage while you’re
shopping around for a loan - Borrowers can stretch the loan repayment terms
to three years or even five years
LendingClub
Cons
- There’s a medley of fees for borrowers, like a
$7 fee if you pay by check, a $15 low balance fee, and a 5% late fee - It can take up to seven days for LendingClub
to actually turn the money around and get it into the borrower’s
account - LendingClub charges an origination fee, which
is a payment associated with the establishment of an account with
them.
Patreon
If you’re
searching for crowdfunding for a small business or a platform that lets
you raise money for your artistic endeavors, Patreon might be a solid fit for
you. Patreon helps
artists give their fans exclusive access to their content and insight into
their creative process. In doing so, artists can create a recurring revenue
stream, feature work their audience loves and build a connection with their
fanbase.
Patreon Pros
- Helps creators crowdfund continuously
- Offers rewards-based crowdfunding
opportunities and multiple subscription plans - Keeps it light on the restrictions in
comparison to other crowdfunders
Patreon
Cons
- There can be snags in collecting funds for
creators - There aren’t any built-in promotional tools
- Many people have complained publicly about the
platform
Alternatives to Crowdfunding for Your Business
For some
startups, aspirers, and creators, crowdfunding seems like an ideal platform to
raise seed funds. Still, there are other options for those who want to take a
more traditional approach. Here are a couple of alternatives to
crowdfunding for your business:
Small
Business Grants – Grants for small businesses are a great way to gather
funds for a product or project. Grants are lump sums that are awarded to a
business or business owner by federal, state, or local governments or even
private corporations. Unlike loans, grants don’t have to be repaid, although
they may have stipulations about how the money can be spent. If you visit Grants.gov, you can find a
list of small business grants and search them based on a variety of
criteria.
Small
Business Loans – Small business loans offer a variety of
options to entrepreneurs and startups that need to borrow funds to grow their
company. They often come in the form of an SBA loan,
which is partially-guaranteed by the U.S. Small Business Administration (SBA)
and issued by participating lenders. They can also come in the form of a
personal loan, term loan, line of credit, cash advance, or even as equipment or
startup financing. If you’re trying to put your best foot forward by
getting small business
funding for your startup or even invention or idea, a small
business loan can help you get on the right track.
The Takeaway
Crowdfunding sites are websites that allow
investors to select from hundreds of startups and business ventures and invest
as little as $10 on their growth. There are four different types of
crowdfunding: donation-based, debt-based, reward-based and equity-based. For a
business or entrepreneur, the benefits of crowdfunding include access to
non-traditional funding sources, a more efficient way to raise funds, having a
built-in braintrust to refine a project or business plan, and extra
marketing/media exposure.
Learn more:
This article originally appeared on LanternCredit.com and was syndicated by MediaFeed.org.
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